Job Role: System Engineer / D3 Programmer

Client: Nike, NorthSix

Production Company: Pixel Artworks

Technical Company: QED Productions

Venue: London Eye & County Hall, London - 2025

For Nike’s Run London Eye Takeover, QED Productions provided the projection and technical infrastructure to transform the Southbank into a live interactive spectacle. County Hall was projection-mapped, while the adjacent London Eye became an activation platform powered by human energy.

Sixteen pods of the Eye were fitted with treadmills, where runners, professional athletes, and influencers took turns to “charge” the landmark. Each runner’s effort was synced in real time with projections on the facade of County Hall, their colours and energy levels directly driving the visuals.

As D3 Programmer, Toby McManus designed and operated the disguise workflow, ensuring perfect synchronisation between the runners’ data, the Eye’s activation, and the large-scale building projections. This demanded a seamless integration of live control inputs, timecoded playback, and projection mapping so the projections worked flawlessly with the activation, ensuring perfect capture for both the live audience on the Southbank and for media coverage worldwide.

Software: AfterEffects, Cinema 4D, Photoshop, Disguise (d3).